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Advertising.com To Sell Ads On YouTube Rival
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Posted by Sandy White on: Friday 30 March 2007
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Internet services company AOL said Friday its Advertising.com unit
Will manage advertising sold on a new online video venture being built by media conglomerates News Corp. and NBC Universal.
News Corp. and NBC announced last week the creation of a free site featuring full-length movies and television shows to launch this summer in a challenge to Google's popular video-sharing site, YouTube.
The two media companies said they had signed up three of Google's largest rivals, including Time Warner's AOL, to distribute their programming and offer a major Internet advertising vehicle.
Time Warner is the parent company of CNNMoney.com.
Advertising.com will manage display and video advertising for the new site, which has yet to be named, as well as ads inserted into an embedded media player to be used by the venture's distribution partners.
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Posted on: 2008-07-11 11:13:20