Although "holistic" is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the whole individual), it is also appropriate to apply it to other disciplines, including search engine marketing (SEM).

SEM consists of three major components (and many minor ones, but we won't touch on them here), and they are often used individually to great effect. But only when the three are effectively used in unison does the whole become greater than the sum of its parts.

Marketing Profs