It's said that the porn industry will dictate who will win the high definition DVD battle between HD-DVD and Blu-Ray.

With that in mind, last weeks news that the porn industry was having trouble getting permission to produce Blu-Ray porno discs was troubling for the format but "good news" for HD-DVD.

It now seems this was premature and one of the largest porn producers, Vivid, are set to release a whole slew of smut on the Blu-Ray next generation optical format.

The Register reports :

Big-time porn studio Vivid has announced its first Blu-ray porn movie, so there's obviously a leak somewhere in the Blu-ray condom. Even the Blu-ray disc Association has reacted quickly by saying there is no ban against adult movie content.

It's true that Sony doesn't care for porn on its devices. It was unhappy when porn started arriving on the UMD disc format for the PSP and from certain quotes by porn makers, Sony is not actually being that helpful with Blu-ray. It's not blocking them but, at the same time, it's not exactly pointing them in the direction of Blu-ray disc manufacturers that can help them out. Many are having to find their own production sources

You can say a lot of things about Sony but stupid isn't one of them. Well, most of the time anyway. There is no way that Sony can ignore the boost that porn can give the Blu-ray format. There are probably some older Sony execs that still have Betamax-related nightmares involving being chased by giant VHS video cassettes with enormous breasts.